The historic CPS Teachers Union Strike was long. Many lessons can be learned from using Social Media as a crisis communication tool and as a way of keeping people informed. But as with any community crisis, we the people who manage Social Media, we get tired. We are human. And Humans Make Mistakes.
Social Media Management
Even the Chicago Schools Social Media Guy needs a Break
During the strike CPS used a recommended social strategy, which is DO NOT delete comments unless they are abusive, contain adult content or have cursing. As tensions and I assume many, many requests ran high, even this social media guy was tired.
Social Media image from Twitter.com that the social media guy does not have the answer
Even the Chicago Schools Social Media Guy needs a Break: Social Media Management
When an anonymous twitter.com account wanted to know who would fund an aspect of the contract, the social media guy had an interesting answer. Sometimes SOCIAL MEDIA can’t answer everything. There are TEAM AMD TEAMS of people who analyze and access. Immediate replies aren’t always possible, 24-hours is a general good responses time. Let leadership at your company meet and work thru the answer and potential impact. Patience gets you the answer, not the social media guy.
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