Get a Website that looks great! Here's Why

What should you know about website development? What should (and shouldn’t) your website include? What are things to know when creating a new website. We break down the facts you need to know, and its way more than just the basics.

We have put together a list of the services a great website needs. This includes definitions and some explainers that can help you get started. Go ahead and steal this list (really, we want you too!)

How to get the Best Website Development

Every website we design gets standard website development best practices. Keep reading to see what goes into creating your website.

Don’t get overwhelmed. We like to showcase our website capabilities. Below is the ‘basic checklist’ we follow to properly set up and optimize your website. It’s NOT the secret sauce, just the steps we follow. Many, many, many steps.

• You get a great website

• You show up in search results with proper website optimization

Take a look at the list of things to know about building a website. Go ahead and steal this list. Just know that if you need a little help, our expertise and experience are here for you and your business.

GREAT WEBSITE DESIGN TAKES TIME

But not too much time. Your website shoudd get ready FAST and make you look great online.

If you want to learn more about our process for website project management you can.

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How should I start designing my website?

Lets get started by understanding some of the business struggles you are experiencing. Often times these solutions can be found when we review your marketing and your website.

YOUR WEBSITE CAN MAKE A GREAT FIRST IMPRESSION

• Customers can’t find me online?

• Why is my product not selling?

• Is my product better then the competition?

• What services do you offer? Are your services online and in a store?

• Why should customers choose you?

• Can you transform potential leads into dedicated customers?

REVIEW YOUR BRAND AND ONLINE

• use a brand assessment to understand you, and your business

• review the competition

• review your businesses strengths

• take a look at your revenue goals

TAKE INVENTORY OF YOUR MARKETING

• catalog your current marketing materials

• review your website (that works great or needs some love)

• review what’s working, and what’s not

• consider your business cards & logos (or maybe you need these?)

• look at any other way customers experience your brand . . . (e-commerce, in store, reviews, and in person)

WEBSITES HAVE ONE FUNDAMENTAL MARKETING GOAL → to get you customers. 

Once you wrap your arms around these valuable pieces of information, you can develop your Marketing Plan. Or We put together actionable marketing strategy and the marketing tactics.

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What should my WEBSITE DEVELOPMENT have?

*** WARNING: we are geeks and it has a lot of details, here we go…

+ Mobile Responsive website

→ the same way that water takes the shape of the vase that it is poured into, a mobile responsive website takes the shape of the device that’s being used. On a smartphone, tablet, or laptop. Any computer, any device, your website looks great (and works correctly).

+ Website security features /Security Certificate

→ include the current standards for a secure HTTPS website connection (not HTTP). We use https:// for the address bar (or eCommerce HSTS).

→ 👍 Become Familiar with Website Security Certificate Icons [Secure Lock, Info & Not Secure]

→ Website Security Certificate Icons should be next to the website address. If they are not, contact us.

→ More about https:// When you go to a site that uses https (connection security), the website's server is correctly using a certificate to prove the website's identity to browsers. Google requires this certification in order to not affect your website rank in search results.

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+ Beautiful Mobile Optimized Images

→ with over 70% of internet use happening on a mobile device, your website needs to function on a desktop and on a mobile device. We design mobile responsive sites that work on a smart phone and on a desktop or tablet. We include the right alt tags for proper set up (optimization)

+ Web Page Title Tag //

→ every page has a proper H1 tag

+ ON PAGE // Content writing

→ that matches your business tone and message. We do not have duplicate content or canned content.

+ Website setup & configuration

→ domain name search [to help you get the right url website address for your brand] + registration + DNS records

+ Custom domain extensions available

+ Domain identity protection and domain security lock

+ SLL Certificate to ensure website has a secured connection

+ Website hosting

+ Competitive website recon

→ to see what the competition is doing (and get in front of the competition)

+ Favicon included with every website

→ a favicon is a short cut icon associated with your website. These are displayed on the website tab. It’s a web development best practice we include in every website package.

+ Website Architecture

→ the org chart or architectural diagram of your website, so you know how the pages work together

+ Ongoing technical website support

→ if we designed your website, or another agency, we can help you. We will add a page, update your content, or make and changes or fixes you need to your website

GET YOUR BUSINESS WEBSITE TODAY

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What should my WEBSITE DESIGN Include?

+ Typography

→ include fonts that match your brand & color scheme

+ Design selection

→ think about how the images appear onscreen, how the page scrolls and some special layouts

+ Add your logo

→ or we can create one for you

+ Website Banner images and on page pictures

→ use pics that you own or that we find for your website

+ Main website navigation menu

→ on mobile it’s called the ‘hamburger’ menu

+ Sub navigation menu

→ it’s mostly on a single page or feature

+ Cross linking structure

→ in website navigation (internal linking to pages)

+ Hold meeting/s to review new website content

+ Include a contact form

+ Pre-footer design

→ include your address, contact info and important information like specialty hours or events

+ Call to action

→ easy purchase/contact options for customers (website users)

+ Footer design and location listing

+ Links to social media

+ Is your website blog ready

+ Is your website e-Commerce ready

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A little bit more:

For SEO (Search Engine Optimization) you should include these Best Practices

+ SEO [search engine optimization]

→ include optimizing your website so search engine can find you. When your customers search online, they will be able to find your website. These SEO best practices are a must and include overall website architecture, on page structure, keyword research, location optimization and much more.

+ Local and Location online search SEO Best Practices

+ We educate our customers (if you want to know) about Website Best Tips and Website Fixes

+ Webpage translations for international SEO

+ Search engines can crawl your website (‘crawlability’)

+ Unique meta titles and unique meta description for the snippet of text shown in search results.

+ Meta GEO Tags

+ Schema markup, so your website display beautifully in snippets and search

+ Top level keyword research

→ includes keyword research and current best practices so people searching online CAN FIND your business website

+ Long tail keywords

+ Alt tags for every image

+ Consistent Website Architecture

→ for User Experience (UX) and Google Search Bots (UI)

+ Create a standard for your On Page structure

→ (the page layout is consistent across the site and doesn’t look messy)

+ URL Structure is simple

+ XML Sitemap submission (so search engines can find your content)

+ Robots.Txt

→ to tell search engines about any hidden parts of your website

+ Remove outdated tech, like flash content

+ Link building

+ Add on Alternative SEO Packages to Keep Your Website Growing

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How should me WEBSITE PERFORM? Do I need Google Analytics?

+ Webmaster tools to manage the website

+ Google Analytics included with every website

+ AMP Accelerated Mobile Pages

→ Considering over 60% of internet use is on a mobile device, we use AMP for mobile first indexing for faster loading mobile pages.

+ learn more about more online marketing. . .

What else should my website include?

+ Site comes BLOG READY

+ E-commerce READY

+ Available, eMail Box (name@domainname.com) set up

→ add forms (job application, surveys, health assessments, and the contact form or survey you want)

+ Accept payments on your website

+ Schedule appointments and have a calendar

+ Get More Website Functions

What kind of WEBSITE FIXES does my website need?

+ add web site pages for new services, or new products

+ add an About Page, Company Page and Meet the Team

+ delete old or outdated website pages

+ Fix broken page links and fix links in search results

+ fix Javascript

+ fix Flash player content

+ redesign your website

+ help fix NOT SECURE websites

+ update how you look online, without a website

+ fix Page Not Found 404 errors

+ get my website back form another hosting service

+ One Time Website Edits

+ Page Updates

+ Single Webpage Set Up

+ Track Your Investment with Website Analytics Reporting

+ Create redirects to fix website search errors

→ like 404 page, 301 redirects and 302 redirects

What ONLINE SERVICES should my website include?

+ ebay store - we build and train you how to run it

+ Amazon Affiliate store set up

+ Point of Sale (POS) integration

+ Sell online and in-store inventory management

+ Sell online with Shopify

What is the OFF PAGE that my website needs? What is CONTENT WRITING?

+ SEO Article Creation & Submissions

+ Blog Submission & Promotion

+ Social Bookmarking

+ Directory Submissions

+ Medical practice patients find you in local search SEO and HIPAA Compliance

+ Local Business Listings to Get Your Business Found in Search Pages

+ Get your medical practice found online when patients search

+ Google Places and Google My Business Listings

+ Get on Google maps and Apple maps

+ SEO Press Release Submissions

+ Build your profiles online, SEO friendly

+ Yahoo Answers

+ GET A GREAT WEBSITE & MORE …

MISSION POSSIBLE

What is Canned Content on a Website?

Copy cat writers are everywhere. Even with AI and ChatGPT, some web developers are not original. Here is what to watch out for. Here are ways you can avoid canned content on your website.

What is Canned Content on a Website?

But First, What NOT to do . . .

DON’T BE A COPY CAT

All the marketing & websites we develop are fresh. When we conduct competitive recon, we often come across competitor websites that are ‘copy cats,’ also known as “canned web pages.” These “copy cat websites” use the same template, and use the same writing for every website they create.

NEVER CANNED CONTENT | ALWAYS FRESH COPYWRITING

Across state lines, same business industry professionals (and their competitors) might not recognize that their websites are duplicated. Even if the copy cat website is not your ‘local’ competition, copy cat content HURTS your rank in Google. That’s right, you won’t appear well in search results because of the duplicate copy.

SOME OF THE NAMES HAVE CHANGED, BUT THE COPY CAT WEBSITE STAYS THE SAME

THESE COPIED WEBSITES WON’T HAVE A GOOD SPOT IN SEARCH RESULTS

Copied writing that is the same across more than one website will hurt your business in online search results. Google Search and other search providers want CUSTOM UNIQUE CONTENT on your webpage. Copy cat websites will not rank well in search engine results pages (SERP).

We do that.

OUR WEBSITE PROCESS WORKS

Customer L😍VE that We create UNIQUE Websites that LOOK like their business.

We understand the purpose of marketing. As your marketing agency and a technology partner we understand how websites function to get you customers.

Youtube Advertising and Why Music Matters - a Video Campaign Example

Advertisers knows all about your emotions!

And often we use music to enhance what you see. No matter where you advertise, on facebook, on youtube, or on google, don’t forget about sound.

It makes a difference in getting clicks and purchases from your advertising campaign.

Watch the examples on YouTube (video)

Why Music Matters, a You Tube Video Campaign Example

We had some fun today with one of our campaigns. From anti-valentine's day, to understanding why having a great image AND great music matters. Translating the tone of your Business Brand. Joanne Klee Marketing, Mission Possible Since 2005

Do you need youtube advertising - do you want to grow your channel and get more views.

Let’s talk about how we can unlock youtube monetization for your channel.

Contact Joanne.

OUR FAVORITE YOUTUBE QUESTIONS

When should I quit my job and become a full-time Youtuber?

While I can guarantee learning the secrets to consistent growth on your channel, growing your audience, getting more views and learning how to unlock monetization, We just can’t tell you when it’s time to go full time producing your tube videos.

I can’t guarantee that you will make loads of ca$h when you unlock monetization -

LEARN MORE ABOUT YOUTUBE from our series of blog posts.

// YOUTUBE ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

1. What are your youtube goals and why you need them?

2. How to get 4,000 watch hours on youtube (for free)?

3. Get great youtube channel marketing services - they are right here!

4. There is the explainer post about How to submit to YouTubeKids with Great Content.

5. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

6. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

7. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

8. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem

We hope these tips help you get started with youtube and youtube kids.

A little bit more insights . . .

STAY CONNECTED

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Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.

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Youtube Kids is a popular way to get video views. But it’s not the only way! (videos)

You’re a youtube creator and you want more views on your videos. But you just don’t know how to get on youtube kids.

But did you know that you DO NOT need youtube kids to get more views!

Watch the video series below to learn what you can do . . .

We know the ways to help you get more views, more subscribers, and more of what you want.

But first let’s talk a little bit more about HOW youtube works when it comes to kids content. These rules apply for business too. It just happens that the kids video market is growing!

Youtube Kids is a popular way to get video views.

But it’s not the only way!

I do know that our youtube video marketing works!

We help channel just like you find your audience and get you more views. That means no fake views or buying fake subscribers.

What’s Next for Youtube Kids App?

We are going to feel a little stuck in 2021, until Youtube Developers can fix their algorithm and what to do about the way that suggested video and the “up next feature” can block content that is not for kids.

Since the launch of the youtube kids app a few years ago, the popular kids video app upload has locked out many youtube creators. Yes, it’s very frustrating.

BUT THAT’S NOT THE END OF THE STORY!

You can still produce videos that will be viewed Globally! The youtube kids app is NOT a requirement to monetize your channel!

We explained more what to expect from youtube kids in this #shorts video series. They are short clips FULL of great information.

Watch now . . . All the Youtube Kids Tips Video are here:

How to get on the youtube kids app tips 📲[Well Sort Of] 👨‍👩‍👧‍👦 ep 1 // Joanne Klee Marketing

We created this video series answering all your youtube kids questions! Thanks for the emails!

Kids watch Youtube, Not just Youtube Kids App!

You already know your audience - and those who will like your videos - are on youtube. We just need to put your video in front of an audience! Including kids who watch videos.

Kids watch youtube.com (not just the kids app) on mom and dad’s phone, when grandpa is baby sitting, when they are up at night on their own devices, or the neighbor comes over.

Kids are on youtube.com All. The. Time!

The YT kids app only semi-allowed google to settle the lawsuit referred to as COPPA.

Remember: You shouldn’t want to be in the app anyway.

Learn more in the full post around why the youtube kids app was created and COPPA laws - but the details are right here ⬇️

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Keep up the good work as a Content Creator on Youtube: that means,

1. keep pumping out your ORIGINAL family friendly content so kids will binge watch your channel.

2. set your videos as made for kids (or youtube can delete your channel and all its content for violating the measures they have in place).

3. and grow your audience. You can unlock monetization and be a youtube extraordinaire.

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What else still works to promote kids videos?

It’s the “Up Next” Suggested Video.

What youtube does allow you to promote your videos is the next feature. That means we can optimize your videos to appear up next after other similar video topics and after your own vides. Yes, you can make your videos appear in up next to help them get more views.

Contact Joanne to learn more.

OUR FAVORITE QUESTION ABOUT YOUTUBE

When should I quit my job and become a full-time Youtuber?

While I can guarantee learning the secrets to consistent growth on your channel, growing your audience, getting more views and learning how to unlock monetization, We just can’t tell you when it’s time to go full time producing your tube videos.

I can’t guarantee that you will make loads of ca$h when you unlock monetization -

// YOUTUBE ARTICLE ROUND UP //

Here is a lot more blog posts about youtube marketing.

1. What are your youtube goals and why you need them?

2. How to get 4,000 watch hours on youtube (for free)?

3. Get great youtube channel marketing services - they are right here!

4. There is the explainer post about How to submit to YouTubeKids with Great Content.

5. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

6. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

7. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

8. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem

We hope these tips help you get started with youtube kids.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.

*DISCLOSURE: NO GUARANTEE’s*. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in these articles, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear on the YouTube Kids App.

COPPA Regulations and Youtube Kids App - Not a Huge Problem

In the United States we have advertising regulations for every industry.

Do you know why I can’t say that the soap I make in my backyard will take 20 years off your face and beauty marks. Advertising Regulations.

Do you know why doctors cannot claim to cure patients only to help “relieve your suffering.” Advertising Regulations.

Do you know why your financial advisor cannot guarantee results on investments? Advertising Regulations (and the SEC too.)

Advertising Regulations have been in the marketing industry for ages. They help keep consumers like you and me form buying that FAKE soap that might or might not make us look younger. You cannot make fake claims, you cannot exaggerate what your product does, and have to follow strict rules when advertising to kids.

Feel safe yet?

What is COPPA and Why is it Keeping me off of Youtube Kids App?

The specific advertising regulation that protects kids is the Children’s Online Privacy Protection Act, aka COPPA. A 1998 law that wasn’t getting the respect it deserved. And So the federal government sued google, the owners of youtube, for advertising to kids! IN a settlement Google agreed to pay $170 million to the FTC.

Now what will youtube do?

Here is more about the compliance. Youtube is preventing advertisers from running ads to kids. Even tho youtube’s income backbone comes from ads. These two juxtaposed ideas work because of the new youtube kids app.

If a video or channel is considered “made for kids” (yes, your kids playing in the pool is a kids video), then youtube will limit the videos engagement online:

• many channel features are restricted

• disable comments

• no sponsorship or product endorsements (have you been ignoring the required disclosure checkbox is in the dashboard?)

• no donations or live contributions to the channel

• . . . more blocked features are listed below

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Still Works - Up Next Suggested YOUTUBE Video

But what does work is up next. And you can make your videos appear in up next to help them get more views.

Even with all these restrictions - we help clients grow their channels.

Contact Joanne to learn more.

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What COPPA Means for Youtube Creators?

Well, first of all keep creating your videos. Kids appropriate content is getting views every day and not just in the United States. Remember that COPPA is a U.S. Regulation but youtube is a global audience.

I hope we made you scratch your head! 🙀

That’s right - if you have a flare for some things culturally specific, add some international keywords to your video titles and you might get some increased traction outside the US. It’s another way we increase videos views.

There are a few youtube creators who made channels specifically targeting other countries where they regularly optimize their videos for those languages keywords.

Some youtube channels created country specific channels to expand keywords targeting and get more views (and income)

Why target an international audience on youtube?

It has to do with how youtube and google use their algorithms to show content to viewers. And unfortunately the algorithms is just learning to be bi-lingual or tri-lingual (come on machine learning . . . here we come).

Until youtube can catch up in programming - translating content is a great way to get more views.

TIP: If you don’t want to manage multiple channels - then creating playlists with specific target language keywords is a good start.

COPPA Regulations and Youtube Kids App - Not a Huge Problem

How COPPA Regulations Affect Youtube and Create Youtube Kids //

In our video series - we have a collection of short video under 1:00 minute each - tackling your youtube kids questions. (Thanks for all those emails folks!)

Watch the video where we explain how COPPA laws might not affect video monetization. In this episode we talk about COPPA law regulations which led to the creation of the youtube kids app. Don’t worry about those setting that require you to mark your channel as made for kids. We uncover some of the ways you can still grow your channel and monetize.

Click Play.

What’s Next for Youtube Kids App?

Until youtube can figure out what to do about the suggested video “up next feature” - then youtube kids app is locked. No new content to be added by anyone.

BUT - You shouldn’t want to be in the app anyway.

You audience is on youtube. Kids watch youtube.com on mom and dad’s phone, when grandpa is baby sitting, when they are up at night on their own devices, or the neighbor comes over. Kids are on youtube. The YT kids app only semi-allowed google to settle the lawsuit.

That means

1. keep pumping out your ORIGINAL family friendly content so kids will binge watch your channel.

2. Set your videos as made for kids (or youtube can delete your channel and all its content for violating the measures they have in place).

3. And grow your audience. You can unlock monetization and be a youtube extraordinaire.

MORE Features Blocked on Channels “Made for Kids”

• Autoplay on the homescreen

• Branding watermark (layouts)

• Cards that play mid-video or end screens (editor)

• Channel comments

• Donate button

• Likes and dislikes on YouTube Music

• Live chat or live chat donations

• Merchandise

• Notification bell

• Personalized advertising

• Playback in the Miniplayer

• Super Chat or Super Stickers

• Save to playlist and

• Save to watch later

• Ticketing

Still Works - Up Next Suggested Video

But what does work is up next. And you can make your videos appear in up next to help them get more views.

Contact Joanne to learn more.

When should I quit my job and become a full-time youtuber.

We might tackle that question in the next blog post.

I can guarantee consistent growth on your channel, growing your audience, learning how to unlock monetization, while we demystify video marketing.

While I can’t guarantee that you will make loads of ca$h when you unlock monetization - I do know that we can find your audience and viewers. That means no fake views or buying fake subscribers.

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// YOUTUBE KIDS ARTICLE ROUND UP //

1. Get great youtube channel marketing services - they are right here!

2. There is the explainer post about How to submit to YouTubeKids with Great Content.

3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

4. A little bit more about “Youtube video eligibility for YouTube Kids” and any channel is here.

5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TOO Make $ome Moolah.

6. What is COPAA and why should I care? COPPA Regulations and Youtube Kids App - Not a Huge Problem

We hope these tips help you get started with youtube kids, but their are no guarantee’s* to be featured.

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We hope these tips help you get started with youtube kids.

STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? 

Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

REAL LIFE MARKETING

We show you real like marketing examples - and a lot of what not to do on Instagram. It’s marketing mistakes, google reviews, all in real life. Real life marketing on Instagram.

COMMENT

We want to hear from you. Leave us your comments.

*DISCLOSURE: NO GUARANTEE’s*. A little disclosure here, there are no guarantees that you can get your content on YouTube kids. Following our You tube Kids video content publishing tips here in these articles, or even following the youtube guide DOES NOT GUARANTEE your specific content will appear on the YouTube Kids App.

What Videos Are Popular on Youtube?

If you are posting videos on youtube - then your are already creating great videos that people want to watch. Your videos are interesting - insightful - fun - entertaining - let’s find your audience. How do you know youtube viewers like my videos?

Don’t take my word for it. . . even if I have not seen your channel - how do I know people want to watch your videos. Joanne Klee Marketing believes in making data-based decisions. I already know from studys conducted by google that people watch youtube for many reasons. We just have to find YOUR AUDIENCE. And we have the secret sauce on how to find them.

What Are Popular Videos on Youtube?

Will people watch my youtube videos?

A recent youtube study posted all the reasons people watch youtube videos. And its probably not what you think. When viewers are watching videos on youtube, it’s a time to get in front of people no matter what time.

Viewers watch during their chill “leisure time.”

Or during their Work time.

Work from home or weekend warrior.

No matter when people watch - we need to optimize your videos and ‘program the internet’ so they can find your channel.

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Do you think your Video Content Is Not Good Enough? Well Guess What, it’s Great!

It’s all because of the Why? WHY PEOPLE WATCH YOUTUBE?

Many video content creators think there videos just aren’t good enough to get started. We hear things like “I need better editing” or “I need to improve my sound quality” and many, many more reasons. YouTube Viewers WANT YOUR VIDEO CONTENT just the way it is!

A recent youtube study posted all the reasons people watch youtube videos. And its probably not what you think. It is not about video quality. Instead viewers want to watch, well, what they want to watch. It the content and video topics that bring in the audience, not video quality.

You get to get in front of people in their leisure time. Work time. Work from home or the weekend warrior. Let’s get your videos in front of viewers — no matter what they are watching.

You are probably already posting videos on youtube that MEETS at least One of the Reasons WHY Viewers watch YouTube!

Here is a list of some of the reasons why people watch youtube: ▶️

Here are the reasons people most watch youtube

✔︎ make videos to help people relax and unwind

✔︎ videos to teach me something new

✔︎ create videos to learn a new hobby

✔︎ video content that make me laugh and funny videos

✔︎ videos that are inspiring

✔︎ videos that relate to my passion

✔︎ watch things that allow me to dig deeper into my interests

✔︎ videos to teach people and kids how to do things better

✔︎ videos that help viewers forget the world around me

✔︎ videos that keep viewers in the know

✔︎ videos that help me be efficient

✔︎ make videos that are easy to watch on the go

✔︎ address social issue around me

✔︎ videos that help kids pick the right behaviors and make good choices

✔︎ that do not require their full attention (think background noise)

✔︎ videos that are nostalgic and take me back to another time in my life

✔︎ videos with their finger on trends and on the pulse of the culture

✔︎ think global! videos people in ANY country would like

✔︎ Translate content into their language

✔︎ make me feel like I am a part of a community - neighbors here at home or overseas

✔︎ videos that you love, and others will love

IS YOUR YOUTUBE CHANNEL GREAT?

YouTube is the 2nd largest search engine behind google! Youtube is so totally and completely user-friendly, when combined with the soaring popularity of video content, has made it the 2nd largest search engine behind Google.

YouTube has 3 billion searches per month according to recent Forbes research. Do you want your youtube channel to show up in those search results?

Here are some of the reasons behind a great youtube channel.

Your Youtube Channel tells a story

Across your channel, in the banner and playlists. YouTube thumbnails tell the audience what videos are about, and look great on any device mobile phones, laptops and tablets.

We optimize your channel the right way, including strategies to get on youtube kids

With SEO for youtube, the content we write (which youtube search and google search NEED to know WHAT your video is about), your video will always appear on:

• google search

• anywhere your thumbnail appears online

• in popular video search results (also on google)

Your youtube channel looks great!

Every youtube page includes a evaluation of your youtube channel for SEO strategy + keywords to make sure you attract the best audience. Your YouTube viewers want to know more BEFORE they watch.

CONTACT JOANNE TODAY!

// ARTICLE ROUND UP //

Learn more about Youtube and Youtube Kids on the blog

1. Get great youtube channel marketing services

2. There is the explainer post about How to submit to YouTubeKids with Great Content.

3. We have a quick article from youtube to the entire list of youtube kids programming guidelines, and how to “Get Your Video on YouTube Kids with BEST OF TIPS for video search optimization.“

4. A little bit more about “video eligibility for YouTube Kids” is here.

5. Also, a bonus post about How youtube Monetization Guidelines have changed. (Its why many people are on youtube, right? TO make some moolah.

How's Business? Its Slow. What Decision Makers Are Talking About for Business Self Care. Covid-19 Innovation

Too often as business owners we get caught up in the day-to-day and can lose sight of our business goals. The basic reason why we started a business in the first place. What was our passion? What was the direction we wanted to take? Where did we want to be in five years?

Recently, when I spoke at a conference for #SoloCEO and entrepreneur like leaders, with business life coach Gail Golden taking the stage. Her message for self care is often heard and the advice for Business Self Care is priceless.

What resonated with the audience, and with me, was the Business Self Care tip. “Take two days during the year and dedicate them to your business.”

A year ago this felt impossible. 48-hours away from everything email, voicemail, design, and website SEO, to “think about” my business?

Thanks to covid- we all have a little extra time on our hands!

That means get away from your office, step away from the brand, and take time to dedicate two days to thinking about your business.

How’s Business? It’s A Little Slow. What Decision Makers Are Talking About Self Care for Their Business.

Covid-19 Innovation

Take a pause, because after all things are slow, and let’s take quick review of your business. This includes turning on your out of the office notice. Because you’re dedicating yourself to growth.

COVID-19 has caused somewhat of a “forced get away” for business owners. We might work from home, or still go into the empty office. But no matter where we work in this New Way of Doing Business (and after you have already told customers about HOW you can still do business) . . . . days are slow.

Consistently from clients I speak with, owner to owner tell me the same thing: “Customers are saving their pennies,” new ideas and strategies are all put on hold.

How do you keep your business alive during times like these? 

Use this rare allotment of time for your “business self care.” It not about you. It’s self care for your brand. Your brand that you have taken the time to nurture and grow this far.

Innovate. 

Think. 

Change.

It’s time to think about business.

On a recent social distancing weekend get away with the family, I took the time for Business Self Care. While my darling daughter didn’t catch anything, she did keep trying. She kept re-casting and trying new bait. It was innovation happening right in front of me. Thinking about the problem. And trying to change. She is a Little Genius i would say

Business Self Care: Innovate

Do you know why you’ve suddenly seen a spike in advertising for face masks? Because people are innovating their business. Change is happening at a rapid pace. 

Stay at home moms are using their sewing talents to make masks and sell online. Sometimes it’s just on their Facebook page to friends. 

Business Self Care: Think

Other companies had to quickly reinvent themselves, like trade show management firms who used to build giant displays for conference center shows. In our event management experience we have witnessed these brands like Nimlock who have completely seen business tank in 2020.

So when all the contracts canceled for trade show displays, owners had to think about their re-brand. How to survive and use the products or production for something different. These companies quickly pivoted to “making plastic barriers” for the office space. Partners like Nimlock were quick to produce new office environments.

From Starbucks to shared workspaces, plastic dividers are all the rage. Now when employees are ready to go back to the office, they have the various tools that they need to help stay safe. Including plastic partitions, privacy windows, and other new ways that business owners have had to think about when getting back to the office.

Business Self Care: Change

When your business is a service, and not a product, these covid-19 times can be a little more challenging. When you sell ideas, the buyers aren’t available for appointments and things can slow down sometimes to a dead stop.

This is the time to re-invest in yourself. Think of a change, small yet intentional.

We’re going to list a couple of questions that we’ve been chatting about with clients and how to think about when it comes to business self care to innovate, think and change the new way of doing business. Rethinking the strategy is what we do.

Let’s get started.

Couple of Questions for Business Self Care: to help you Spend Time with Your business

• In a new Covid world, at least for the next two years or so, what services can I offer to clients that they need?

• Is there something that I can take online, including things like the tools are used to offer customers in person.

• It’s time to add that you new idea as a page on your website, and offer your services online as a consultation package, documents for sale, and other tools that you find yourself or clients in need of.

Top 5 Things business owners are thinking about to improve, innovate and keep their business moving forward

1 Don’t stop advertising

In traditional Joanne Klee Marketing style, we take about what NOT to do. As business owners we get loads of what TO DO advice. But there are some always DON’T DOs too.

Cost versus Benefit::

The various movements in the industry are opening the doors for small businesses to have a chance to advertise affordably during daytime hours. PPC and Google ads is seeing a spike in small business advertisements. Your niche is very possibly open and available at a lower rate. Yes Facebook is showing more ads because large advertisers have temporarily pulled out of the ad game. That leave more room at a competitive rate for your brand!

2. Let the Internet work for you 24/7.

Stay Alive Online. Keep yourself online, and keep yourself relevant. Continuing to advertise allows you to appear in search results when customers are starting to look back for the services that you offer.

3. More About Budget

Finances. Where can I cut costs in my business? Where can I invest?

Yes spending money now is a good thing because prices are low and you can negotiate contracts aggressively. Banks are lending at a significantly lower rate. So if you have the capital now maybe the time, before the regulations get tighter as the covid-crisis continues.

4. Digital Tools for Business

A little management support for decision makers:: As the every day decision maker what can you do to make the day-to-day life of your business run a little smoother? Maybe it is time to look at how you can automate some services? Get your forms online. Set up an online appointment calendar… add a service page to your website. Or refresh that website!

Is it time to invest in customer relationship management? Send a “thinking of you during these times” merchandise. Let customers know you are open for business. Is it time to set up for an automated answering service?

*Again the cost of these things may be significantly lower because business is slow for many agencies. Set up costs may be significantly lower.

5. Re-Dedicate Your Time Slots

Business growth. What are things that irritate you about your business? What are things that you can do better or more time efficient? Are you investing enough time with your family? Are you spending enough time on the business? Now the ultimate question, do you feel balanced.

Obviously there’s no such thing as balance. We constantly shift gears from one business finance decision thing to another marketing strategy. But maybe now is the time to think about how you pivot from business to personal.

At my house we’ve gotten away for a few short socially distanced VRBO weekends fun trips with the family, Because of the new way of doing business, I make sure that I’m not checking email until Sunday night and really dedicated to family time.

Sometimes it’s just the way we think about dedicating our time that is the biggest burden as a decision maker and entrepreneur.

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Some Popular Business Self Care Options

Innovate Your Brand

Organize client information, get marketing for a new product or service.

Think About Ways to Stay Organized

Review your online advertising, web page and other digital tools to help streamline your business.

Change The Way You Dedicate Time

Lets book clients, and share your available hours. Its the new way of doing business. Need to reschedule appointments, no problem.

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Let’s Review Business Self Care to Fit Your Business

• Do I need online forms?

• Can customer find me online?

• When is the last time I had a marketing assessment?

• Is my website design current?

• Can I rebrand or try new marketing for my services?

• Call Joanne, she can help!

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Get Clients Scheduled on Your Website an Easy Way to Manage Appointments

One of the easiest way to manage appointments is with automatic scheduling. Customers come to your business 24/7 online.

Customers can schedule a time when it’s convenient for them, and for you. You can have the same convenient website services that the big brands do.

Contact Joanne.

Get Appointment Scheduling on Your Website

1. Simply set hours for the services you offer.

2. Share your appointments.

3. Allow clients to book on their own.

   Learn more about Scheduling

Get Clients Scheduled on Your Website

An Easy Way to Manage Appointments

Let’s fill your schedule

With Scheduling Apps, clients can quickly view when you are available. Clients can even pay online and reschedule with a quick click. Get Scheduled on Your Website. Its an easy way to manage appointments.

Never again do you have to ask “what time works for you?”

✔️ Book appointments

✔️ Book Webinars

✔️ Book Classes

✔️ Book A Consultation

✔️ Accept Payments

✔️ Reschedule appointment

We give your business the online marketing support you need. It’s what we do at Joanne Klee Marketing.

COORDINATE DIGITAL TOOLS FOR BUSINESS

We coordinate with a variety of services to get your business organized.

Let’s Get Organized

Calendar Coordination

Book appointments. You can have multiple calendars automatically update. No matter if you use Google Calendar, Outlook, iCloud, or Office 365 from Microsoft.

See how a hair salon client did it.

Streamline Business Payments

Get paid! You can easily charge clients when we integrate you with a payment processor.

Video Conferencing

Even before Covid-19 on demand video meetings were a business must have. No matter where your clients or employees are, get connected, face-to-face with tools like GoToMeeting, Zoom, and JoinMe integrations.

Subscriptions, Gift Cards, and Online Product Sales

Clients want to work with your brand, let’s make it easy. We can add gift card (electronic and plastic), start subscription services, and even start your online product sales. Let’s get started.

Customized Communication

Automatically send branded and customized confirmations, reminders, and follow-ups. Style everything to match the existing look and feel of your business.

Business and Patient Forms

Learn about new clients, complete intake forms, give patient information, or get an assessment. We can design basic custom forms or use popular apps and contact forms into your website.

See how doctors office uses forms.

MORE APPS WE CAN ADD TO YOUR BUSINESS

We help you integrate with other popular business tools

• Sync Calendar Services: Google Calendar, Outlook

• Get Data: Google Analytics

• Process Payments: Square, Stripe, Paypal

• Have Meetings (virtual and remote) Go To Meeting, Zoom, Google Meetings (meets)

We provide tips and resources to help prevent your reputation from damage.

Read More in Insights . . . We’re you zoom bombed? Here is how to protect employee virtual meeting privacy.

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Promote Your Availability

Lets book clients, and share your available hours. Need to reschedule appointments, no problem.

Stay Organized

New appointments will sync with your calendars from Google Calendar, Outlook, iCloud, or Office 365. Get notifications for NEW appointments, upcoming appointments or make changes.

Save Time

Keep clients information organized. We can automate and customize appointment confirmations, reminders, follow-ups, and intake forms to match your brand.

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Convenience to Fit Any Size Business Your Business

Entrepreneurs, Solo CEO, large team or many locations and franchise

• Calendar for each team member, employee, or location

• Calendar Syncing

• HIPAA (BAA) Compliant

• Custom Payment Settings and Card Vaulting

• Automatic Reminder Emails

• SMS/Text Reminders

• Packages, Gift Certificates, Memberships, or Subscriptions

• Multiple Time Zones for Staff/Locations

• Custom API & CSS

You Don’t Need to Hide From Being Organized

Don’t hide anymore. We can help you get organized in business. Apps will streamline you office, employees and more.

Learn More: Frequently Asked Questions

I do not currently subscribe to services, does that matter?

We look at the best services that will meet your needs. After we talk with you about what you need to accomplish, we will find the best apps, and help you set up from start - to - finish.

Do you have to manage my website to add services?

We do not have to manage you website to set up services. We work with your business in a way that’s convenient for you. It’s our on demand marketing. Website maintenance when you need it.

We haven’t worked together before? Does that matter?

We work with a variety of customers. We can review your website and talk about how to work together. We just haven’t worked together, yet!

Can I collect payment through Scheduling?

Yes. You can use common payment collection apps like PayPal, Square or Stripe to accept payments. Clients can pay when they book online, or you can enter payments from the administrator back end. Let’s get started.

How can we connect, my business is not in your city?

We live in a 24/7 global community. We work with you where you are. From Chicago to your door, Joanne Klee Marketing connects with customers when its convenient with you.

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STAY CONNECTED

Do you want more Marketing Insights? More posts like this one? Join our newsletter. We promise it's infrequent.

MINI BLOG

We have been sharing small business COVID-19 posts. See them on our Facebook page. If you want more frequent content you can also join our Facebook Page, it's our mini blog. 

COMMENT

We want to hear from you. Leave us your comments.

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